
The other day I read a
New York Times article announcing the arrival of breakfast sandwiches at Starbucks this week. And I'd been seeing all of these billboards around town advertising lattes and such at McDonald's for the past couple weeks, at least. My inner Harriet the Spy smelled opportunity.
Starbucks, as you know, has lattes. McDonald's is now offering lattes. Starbucks now has breakfast sandwiches. McDonald's has had breakfast sandwiches since dinosaurs roamed the earth. Starbucks is trying to promote the idea that their breakfast is a good value. McDonald's is all about value. Clearly, if Starbucks was going to try to go head to head with McDonald's on breakfast sandwiches, and if McDonald's was going to try to poach latte lovers from Starbucks, an investigation was in order. (In the end, I didn't sample the McDonald's latte, because I wanted to order as close to the same things as possible at both places, and the Starbucks breakfast sandwich came with plain coffee.)
I visited the Starbucks on North Prospect Avenue yesterday (for the first time). I found that at Starbucks you can do a lot of things besides just eat breakfast. You can buy a
Neko Case album, or a
New York Times. You can buy a plastic bottle of water, by which action you're supposedly helping people all over the world get access to water (how a million plastic bottles in American landfills help people everywhere get access to fresh water, I'm not sure, but that's what the sign said). You can buy a new coffeepot, or a bag of coffee beans, or a new coffee cup. Or a gift card. Or—well, you get the picture.

Once you're done buying things, you can sit down. The environment inside Starbucks is pleasant enough: soft lighting, warm colors, upholstered furniture, framed pictures of South American coffee farmers. I must say that it felt surreal sitting there at 7 a.m., looking out the window and trying to avoid meeting the eyes of the people waiting in the drive-through line, while Chet Baker sang "There Will Never Be Another You" in the background. (I never saw that drive-through line move while I was there, by the way!)

The interior of the McDonald's couldn't compete, obviously. The fake plants and "art prints" are tacky and there's plastic everywhere. I still got to listen to jazz, but it was more the Muzak than the big-name musician type. And you couldn't buy anything extra! No cups, no coffee beans, no CDs, no We Are the World promotional water bottles. That was a bummer. Wait—there
was a newspaper stand outside, but it didn't carry
The New York Times. The breakfast sandwiches, what about the breakfast sandwiches, you ask. Here are my impressions: IT WAS A TOSS-UP!
It's true. The sandwich at Starbucks (which took quite a while to get my hands on, between the wait in line to order and the wait afterward) was very . . . okay.

The English muffin was kind of whole-grainy and had good texture. The few pieces of bacon were limp. The egg just laid there, and it was an all-over yellowish color, which disturbed me a bit. Where had it been and what had been done to it before it got to my sandwich? According to the NYT article, Parmesan cheese is added to the eggs to reduce the smell. The smell? In my experience fresh eggs have no smell. Huh. The "Gouda" cheese (which looked and tasted a lot like mild Cheddar, to me) was pretty good. But the whole thing could have been hotter and didn't have a real fresh vibe to it—which is no wonder. The article notes that "although the eggs and cheese are mixed in huge vats, poured into tins, baked, frozen and shipped to distribution centers to be assembled, they wanted them to look freshly made to appeal to people who do not like fast-food outlets."
My McDonald's sandwich, on the other hand, was nice and hot, and the egg looked like eggs are supposed to; that is, with white around the outside and yolk in the center.

The egg also seemed very fresh, as if it had just been cracked and cooked. The English muffin was textureless and basically flavorless, but at the same time, it was fluffy and also seemed fresh. The American cheese was, well, American cheese. There's a time and a place for American cheese, and breakfast, on this sandwich, is probably it. The Canadian bacon was not overly tasty, but serviceable. All in all, I found that I was more interested in finishing the McDonald's sandwich than the Starbucks one.
The coffee at McDonald's, of course, was not as tasty as Starbucks coffee. But it wasn't
that much worse. Furthermore, the McDonald's breakfast came not only with coffee but also with a version of fried potatoes that I believe they call
hash browns. Scoff if you will, but that oval patty was crispy and hot, and I found myself rooting around in the bag at the conclusion of my taste test to see if I had eaten it all. What is it about any kind of fried potato that's so good? When God invented the potato, and then invented oil, she really knew what she was doing.
How much did I spend at each place? My breakfast sandwich and "tall" coffee at Starbucks came to $4.24, with tax. The counter person first tried to charge me over five dollars, but I pointed out that the big sign behind her indicated that
breakfast pairings, as they're called, actually go for $3.95 (and she quickly and graciously adjusted my bill; to be fair, they've only just started offering the breakfast combos, so she wasn't familiar yet). My sandwich, potato patty, and regular-sized coffee at McDonald's set me back $4.11. So, basically the same price for the same thing at both places. Yes, I got the bonus potato patty at McDonald's, but the sandwich at Starbucks was a bit bigger than the McMuffin, so it was probably a draw as far as quantity of food goes.
Do you ever get a breakfast sandwich on the go? If so, what do you like? You may remember that I've also tried them at
Atlanta Bread Company and at
Howbowda Bagel. The sandwich at Howbowda is my favorite of all of these breakfast meals, but that may not be a fair comparison because I didn't try an egg/meat combo sandwich there, only the lox and cream cheese one.
Labels: breakfast, restaurants