Some time ago, I was invited to join a Facebook group of locals who are trying to convince the honchos at Trader Joe's to open a store in our area. Now, I've never actually set foot in a Trader Joe's, but I joined the group, perhaps unthinkingly, seeing as how the store comes highly recommended by any number of my friends, family, and acquaintances.
A friend recently visited a Trader Joe's in a neighboring state, and she offered to bring things to me from the store. As I considered what to ask her to bring, a question formed, Carrie Bradshaw style, in my mind:
Do we really need a Trader Joe's in C-U, or do we just think we do?
In thinking about how to answer that question, let's begin by looking at the items that my friend brought from TJ's. From left to right and front to back, we've got pitted Kalamata olives, lemon-pepper pappardelle, frozen artichoke hearts, frozen avocado halves, wild blueberries, a jar of red and yellow roasted peppers, a jar of tomato topping to make bruschetta with, a bag of frozen shrimp gyoza, and a jar of red pepper spread with eggplant and garlic. Oh, and hiding in the back on the left is a bottle of Shiraz.
That entire haul set me back only $26.00, which seems pretty cheap. And it was wonderful for my friend to bring it all to me (thanks again, S!). But looking over the items, I couldn't help but think about the many local groceries we already have in town, and so I went out on a little hunting expedition for similar items and to compare prices.
At Strawberry Fields in Urbana, I found frozen blueberries similar to the ones from TJ's. They were wild and certified organic, and as you can see, they cost $6.35 for 10 ounces. The TJ's bluberries were also wild and organic, and they cost $1.99 for 16 ounces. Hmm. Quite a price differential, there.
The fire-roasted red and yellow peppers from TJ's cost $3.98 for 12 ounces. Strawberry Fields had a 12-ounce jar for $6.99 (but they were organically grown).
World Harvest international grocery in Champaign had roasted yellow peppers, a 12-ounce jar, for $3.98, and the same size jar of roasted red peppers for $4.39. So, the peppers at World Harvest were basically the same price as at TJ's.
The Trader Joe's pitted Kalamata olives (from Greece, packed in extra-virgin olive oil and vinegar) went for $5.98 for a 12-ounce jar. An 8.5-ounce jar of pitted Kalamatas at Strawberry Fields (packed in brine, not olive oil) was priced at $4.99.
At World Harvest international grocery in Champaign, an 8-ounce jar of Greek pitted Kalamatas in olive oil went for $4.99. A price disparity, yes, but not a huge one.
The red-pepper-and-eggplant spread with garlic (product of Bulgaria, 12 ounces) from Trader Joe's cost $3.98; I found the same spread (product of Serbia, if I remember correctly) in a 19-ounce jar at World Harvest priced at $3.99. Actually cheaper at World Harvest.
Bruschetta toppings abound everywhere; the Trader Joe's version cost $4.58 for a 12-ounce jar (tomatoes, canola oil, garlic, vinegar, basil). At World Harvest, I found at least a half-dozen varieties and types of bruschetta toppings, most made with olive oil. A 12-ounce jar of one brand went for $7.99, but there was also an Italian brand priced at $5.99 for 17 ounces.
Concerning pastas, World Harvest has one of the largest selections around (though of course the Art Mart in Urbana also carries lots of specialty pastas). WH didn't have lemon-pepper pasta, but they did have all kinds of other choices, from whole-wheat and organic
to artisan-type pastas.
The TJ's pasta went for $1.99 for an 8-ounce bag; at World Harvest, you can get Al Dente three-pepper or lemon-chive fettucine (12 ounces) for $4.49. You can also get a 16-ounce box of De Cecco pasta, a very good brand, for $3.99.
Dumpling-wise, the TJ's shrimp gyoza was priced at $4.29 for 16 ounces (~15 pieces); shrimp gyoza at WH went for $6.99 for 24-25 pieces.
So. It appears that yes, for some items, maybe even many items, Trader Joe's is going to be cheaper. Which isn't surprising, given that, with 339 stores nationwide and counting, they can market their own brands and get volume pricing. I am not at all hostile to Trader Joe's, believe me. However, much like the Applebee's restaurant chain, TJ's describes itself as
"your neighborhood grocery store."
I must beg to differ there. My neighborhood grocery stores are Am-Ko, Annapoorna, Art Mart, Chang's, Cheese and Crackers, Common Ground, El Charro, Far East, Green Onion, Lee's, Mas Amigos, Mirsung, Natural Gourmet, Old Time Meat and Deli, Strawberry Fields, Sun Singer, and World Harvest. The people who own and operate these stores live in Champaign-Urbana, and most have been committed to bringing a wide variety of quality food items to us for many years (in the case of Art Mart, since 1958; Am-Ko and World Harvest have been around forever, too, as has Chang's, Lee's, the food co-op, and the Natural Gourmet).
One friend told me that she likes the cheese selection at Trader Joe's. Fair enough; I love cheese myself. World Harvest International Grocery carries something like 10,000 items in the store, including a wide variety of cheeses from many countries. The Art Mart and Sun Singer carry many interesting types of cheeses from all over the world, as well, and the new Cheese and Crackers store in Champaign already carries roughly
250 kinds.
And it's not just about pasta, cured meats, chocolates, and cheeses; at stores all around town you can find natural cosmetics and other beauty products, environmentally friendly cleaning products, other household items, kitchenware, cookware, dishware, and more.
Which brings me again to my question:
Do we need a Trader Joe's in C-U, or do we just think we do?
Do we simply want to abandon our old toys for new ones, or is there a real need in this community? In addition, will Trader Joe's carry Prairie Fruits Farm goat cheese or Rubens chocolate (the world-class chocolates made in Mahomet)? Pekara or Mirabelle breads and pastries? Blue Moon Farm produce? The local groceries we already have do.
I know that this post may ruffle some feathers. My intention here is
not to judge anyone who wants a TJ's in town, or to be confrontational. My purpose in writing the post is just to think out loud, to ponder the potential impact of a TJ's on our truly local grocery stores, and to invite others to share their thoughts as well. Thanks for any opinions you may want to leave in the comments; friendly discussion of these issues is surely a good thing.
Labels: local farms, local groceries